{"id":979,"date":"2023-11-02T11:39:26","date_gmt":"2023-11-02T11:39:26","guid":{"rendered":"https:\/\/www.gravityjack.com\/?page_id=979"},"modified":"2024-02-02T10:02:23","modified_gmt":"2024-02-02T10:02:23","slug":"mkx-experience","status":"publish","type":"page","link":"https:\/\/www.gravityjack.com\/mkx-experience\/","title":{"rendered":"Mkx experience"},"content":{"rendered":"\n
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MKX EXPERIENCE<\/h1>\n<\/div>\n\n\n\n
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Gravity Jack was approached by Ford Motor Company\u2019s agency of record to create a mobile experience for consumers living in Asia to view the all-new MKX luxury SUV in a completely new and engaging way. To do this, Gravity Jack developed a mobile application featuring an augmented reality experience where users scanned a custom MKX-themed AR marker. Once scanned, a life-sized version of the SUV appeared before their very eyes! With a new MKX parked in their driveway, app users are encouraged to snap photos alongside the SUV and share it on social media \u2014 making friends and family wonder when they got a new vehicle.<\/p>\n\n\n\n

Wanting to showcase all that the MKX has to offer, the app also allows users to explore the interior of the vehicle. To make this happen, Gravity Jack customized a high definition, 360\u00ba, 3D photosphere of the MKX interior. Creating this photosphere gave users a first-person point of view of what it would be like to sit in the driver\u2019s seat of the MKX. As users move their phone, the app would intuitively follow the movements as if they were sitting in the vehicle. This allowed users to explore the leather seats, sun roof, driver controls, and more! In addition to exploring the MKX and all of its features, users could request a test drive directly from the app. With the delivery of the Lincoln MKX App, the Ford Motor Company had a dynamic marketing tool that allowed their customers to learn about and explore all of the new features of the SUV in a futuristic way.<\/p>\n<\/div>\n\n\n\n

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Client<\/h5>\n\n\n\n
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  • Ford Motor Company<\/li>\n\n\n\n
  • GTB<\/li>\n<\/ul>\n\n\n\n
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    Platforms<\/h5>\n\n\n\n
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    • iOS App Development<\/li>\n\n\n\n
    • Android App Development<\/li>\n<\/ul>\n\n\n\n
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      SERVICES<\/h2>\n\n\n\n
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      Augmented Reality<\/h5>\n\n\n\n

      Place digital experience within a real-world environment<\/p>\n\n\n\n

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      Mobile App<\/h5>\n\n\n\n

      Deliver dynamic content to customers in new and exciting ways<\/p>\n\n\n\n

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      3D Development<\/h5>\n\n\n\n

      Realistic 3D artwork that can be viewed from any angle<\/p>\n\n\n\n

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      360\u00ba Photosphere<\/h5>\n\n\n\n

      Immersive scene that can viewed from any angle<\/p>\n\n\n\n

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      Object Detection<\/h5>\n\n\n\n

      Ability to scan and recognize any real-world object<\/p>\n\n\n\n

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      Localization<\/h5>\n\n\n\n

      Provide specific information based on the user\u2019s location<\/p>\n\n\n\n

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