{"id":962,"date":"2023-11-01T13:38:31","date_gmt":"2023-11-01T13:38:31","guid":{"rendered":"https:\/\/www.gravityjack.com\/?page_id=962"},"modified":"2024-01-18T15:43:12","modified_gmt":"2024-01-18T15:43:12","slug":"toyota-big3-ncompass","status":"publish","type":"page","link":"https:\/\/www.gravityjack.com\/toyota-big3-ncompass\/","title":{"rendered":"Toyota Big"},"content":{"rendered":"\n<div class=\"wp-block-nk-awb nk-awb portfolio_first_section nk-awb-28oGzo\" style=\"padding-top:54px\"><div class=\"nk-awb-wrap\" data-awb-type=\"image\" data-awb-image-background-size=\"contain\" data-awb-image-background-position=\"50% 0%\"><div class=\"nk-awb-inner\" style=\"opacity: 0.39;\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/Portfolio_Watermark-1.svg\" class=\"wp-image-538 jarallax-img\" width=\"1283\" height=\"143\" \/><\/div><\/div><div class=\"nk-awb-wrap-content is-layout-flow wp-block-awb-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\">RAV4 FOR 4<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p>Wanting to celebrate the release of the new Rav4 SUV, Toyota in partnership with the BIG3 basketball league enlisted Gravity Jack to conceptualize and develop the Rav4 for 4 mobile app. Showcased at halftime of BIG3 games, the Rav4 for 4 app leveraged augmented reality to display both consumer insights into the Rav4 as well as a unique basketball-themed gaming experience.<\/p>\n\n\n\n<p>The experience equipped users with an iPad and encouraged them to walk around the exterior and explore the interior new Rav4 to trigger exclusive AR content that highlighted the vehicle\u2019s features. After learning about the car\u2019s features, users unlocked a mini basketball game that was played in AR space. Celebrating the release of the Rav4, users raced against the clock to see how many not 3, but 4 pointers they could make before time ran out! The end result was a perfect blend of education and entertainment that brought the Toyota and BIG3 brands together.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column ico_add_svg is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h5 class=\"wp-block-heading\">Client<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Toyota<\/li>\n\n\n\n<li>BIG3<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"44\" height=\"51\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/Great_Solution-1.svg\" alt=\"\" class=\"wp-image-546\"\/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column ico_add_svg is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Platforms<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>iOS App Development<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"52\" height=\"59\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/platforms.svg\" alt=\"\" class=\"wp-image-840\" style=\"width:50px;height:undefinedpx\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group technologies_section\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">SERVICES<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column ico_add_svg is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Augmented Reality<\/h5>\n\n\n\n<p>Place digital experience within a real-world environment<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"70\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/ar_tech-1.svg\" alt=\"\" class=\"wp-image-544\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column ico_add_svg is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Mobile App<\/h5>\n\n\n\n<p>Deliver dynamic content to customers in new and exciting ways<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"50\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/mobile_apps-1.svg\" alt=\"\" class=\"wp-image-543\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column ico_add_svg is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Custom Software<\/h5>\n\n\n\n<p>Code development specific to the project\u2019s needs<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"51\" height=\"50\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/custom_software-1.svg\" alt=\"\" class=\"wp-image-542\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column ico_add_svg is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">3D Development<\/h5>\n\n\n\n<p>Realistic 3D artwork that can be viewed from any angle<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"54\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/3d_development-1.svg\" alt=\"\" class=\"wp-image-540\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column ico_add_svg is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Game Development<\/h5>\n\n\n\n<p>End-to-end gaming solutions that follow the latest trends and best practices<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"56\" height=\"50\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/game_development.svg\" alt=\"\" class=\"wp-image-611\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column ico_add_svg is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Object Detection<\/h5>\n\n\n\n<p>Ability to scan and recognize any real-world object<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"56\" height=\"50\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/object_direction.svg\" alt=\"\" class=\"wp-image-566\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group video_block\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Toyota Rav4 For 4 Augmented Reality Experience\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/IvX6g087ECE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group portfolio_project_development fullwidth_section has-background\" style=\"background-color:#1d1d1d\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group portfolio_project_development_top has-white-color has-text-color\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">THE PROJECT PROCESS<\/h2>\n\n\n\n<p>After sitting down with the client and understanding their goals for the project, our team quickly got to work and outlined a specific direction for the project that would meet their desired budget and outcome. From design to development we have communication is key. This is done through:<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group portfolio_project_development_bottom has-white-color has-text-color\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">TIMELINE STAGES<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"175\" height=\"85\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/timline_stages_01-1.svg\" alt=\"\" class=\"wp-image-537\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">USER STORIES<\/h4>\n\n\n\n<p>Puts us in the shoes of a potential user to make informed decisions about the functionality and flow of the project.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"175\" height=\"85\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/timline_stages_02-1.svg\" alt=\"\" class=\"wp-image-536\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">WIREFRAMES<\/h4>\n\n\n\n<p>The blueprints of a project that put the design and development teams on the same page prior the development<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"175\" height=\"85\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/timline_stages_03-1.svg\" alt=\"\" class=\"wp-image-535\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">UI DESIGN<\/h4>\n\n\n\n<p>Integrating branding, style guides, and more to give the project cohesive look and feel<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"175\" height=\"85\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/timline_stages_04-1.svg\" alt=\"\" class=\"wp-image-534\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">DEVELOPMENT<\/h4>\n\n\n\n<p>Development begins with the architecture of the project with integration tests help verify that all software is written based on the project requirements<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"175\" height=\"85\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/timline_stages_05-1.svg\" alt=\"\" class=\"wp-image-533\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">QUALITY ASSURANCE<\/h4>\n\n\n\n<p>A test plan is created where the project is tested at each development milestone and again multiple times upon competition to ensure a seamless experience<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"175\" height=\"85\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/timline_stages_06-1.svg\" alt=\"\" class=\"wp-image-532\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">LAUNCH<\/h4>\n\n\n\n<p>Working alongside the client, a process is established to launch the project based on the intended audience. The code is then packaged up and provided to the client!<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-nk-awb nk-awb fullwidth_section simple_text\"><div class=\"nk-awb-wrap\" data-awb-type=\"image\" data-awb-image-background-size=\"cover\" data-awb-image-background-position=\"50% 50%\"><div class=\"nk-awb-inner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/backdraft-regid.png\" class=\"wp-image-592 jarallax-img\" width=\"1440\" height=\"564\" srcset=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/backdraft-regid.png 1440w, https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/backdraft-regid-300x118.png 300w, https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/backdraft-regid-1024x401.png 1024w, https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/backdraft-regid-500x196.png 500w, https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/backdraft-regid-800x313.png 800w, https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/backdraft-regid-1280x501.png 1280w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/div><\/div><div class=\"nk-awb-wrap-content is-layout-flow wp-block-awb-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:67.7%\">\n<h3 class=\"wp-block-heading\">PROJECT DEVELOPMENT<\/h3>\n\n\n\n<p>The marketing agency NCOMPASS approached Gravity Jack seeking a team capable of leading a project that combined the newly formed partnership between Toyota and the BIG3 Basketball league into one unique experience. Additionally, the experience was to be used during halftime of the BIG3 games and encourage attendees to interact with Toyota\u2019s new Rav4 SUV. Gravity Jack\u2019s solution was to create an augmented reality experience that places unique markers all along the exterior and interior of the vehicle. Using Apple\u2019s iPad, users would scan the markers to prompt AR text that gives users insights to the Rav4\u2019s consumer features.<\/p>\n\n\n\n<p>Once the user completed exploring the car\u2019s features, the app prompted a Toyota and BIG3 branded mini basketball game that was played within an augmented reality scene. Using their finger on the iPad, users would pull the basketball back and release it to launch a shot. The AR game featured a shot clock, scoreboard, and an exclusive 4-point shot to celebrate the release of the Rav4. Competing against their attendees of the BIG3 game, users would race against the clock to see how many 4-pointers they could make in a single session. In the end, the Rav4 for 4 was a great example of how the power of AR can be harnessed for any type of occasion.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"266\" height=\"266\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/Rav-4-app-icon-1.png\" alt=\"\" class=\"wp-image-966\" srcset=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/Rav-4-app-icon-1.png 266w, https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/Rav-4-app-icon-1-150x150.png 150w\" sizes=\"(max-width: 266px) 100vw, 266px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-nk-awb nk-awb warframes_section fullwidth_section nk-awb-QwRgn\" style=\"padding-top:39px;padding-bottom:39px\"><div class=\"nk-awb-wrap\" style=\"background:#2f2d30\" data-awb-type=\"image\" data-awb-parallax=\"scroll\" data-awb-parallax-speed=\"0.5\" data-awb-parallax-mobile=\"false\" data-awb-image-background-size=\"contain\" data-awb-image-background-position=\"50% 100%\"><div class=\"nk-awb-inner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/3D-dot-grid-1-1.png\" class=\"wp-image-557 jarallax-img\" width=\"2880\" height=\"1288\" srcset=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/3D-dot-grid-1-1.png 2880w, https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/3D-dot-grid-1-1-300x134.png 300w, https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/3D-dot-grid-1-1-1024x458.png 1024w, https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/3D-dot-grid-1-1-500x224.png 500w, https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/3D-dot-grid-1-1-800x358.png 800w, https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/3D-dot-grid-1-1-1280x572.png 1280w, https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/3D-dot-grid-1-1-1920x859.png 1920w\" sizes=\"(max-width: 2880px) 100vw, 2880px\" \/><\/div><\/div><div class=\"nk-awb-wrap-content is-layout-flow wp-block-awb-is-layout-flow\">\n<div class=\"wp-block-group has-white-color has-text-color\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"590\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/toyota-UX-1.png\" alt=\"\" class=\"wp-image-967\" srcset=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/toyota-UX-1.png 1180w, https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/toyota-UX-1-300x150.png 300w, https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/toyota-UX-1-1024x512.png 1024w, https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/toyota-UX-1-500x250.png 500w, https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/toyota-UX-1-800x400.png 800w\" sizes=\"(max-width: 1180px) 100vw, 1180px\" \/><\/figure><\/div>\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:68%\">\n<h3 class=\"wp-block-heading\">WIREFRAME DESIGNS<\/h3>\n\n\n\n<p>This project\u2019s wireframes included strategic planning that accounted for several different points along the vehicle that were to display AR content. All screens had the ability to direct users to the AR-based mini game.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column ico_add_svg is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Wireframes<\/h5>\n\n\n\n<p>The blueprints of a project that put the design and development teams on the same page prior the development<\/p>\n\n\n\n<figure class=\"wp-block-image size-large ico_white\"><img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"51\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/white_wireframing-1.svg\" alt=\"\" class=\"wp-image-530\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group mobile_design\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group mobile_design\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-10 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\">TABLET DESIGNS<\/h3>\n\n\n\n<p>Gravity Jack developed the entire experience Rav4 for 4 experience specifically for Apple\u2019s iPad. Making an experience specifically for iPads madeit easier for Toyota to interact with the users while also providing a larger screen for the AR experiences.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column ico_add_svg is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Tablet<\/h5>\n\n\n\n<p>UI\/UX development for mobile devices with larger screen sizes<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"58\" height=\"43\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/Graphics-Tablet-2.svg\" alt=\"\" class=\"wp-image-693\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"swiper porfolio_portreit_mobile\">\n    <div class=\"swiper-wrapper\">\n\n\n\n<figure class=\"wp-block-image size-large swiper-slide\"><img decoding=\"async\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/Portrait-iPad-Screen-8-1.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large swiper-slide\"><img decoding=\"async\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/Portrait-iPad-Screen-7-1.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large swiper-slide\"><img decoding=\"async\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/Portrait-iPad-Screen-6-1.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large swiper-slide\"><img decoding=\"async\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/Portrait-iPad-Screen-5-1.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large swiper-slide\"><img decoding=\"async\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/Portrait-iPad-Screen-4-1.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large swiper-slide\"><img decoding=\"async\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/Portrait-iPad-Screen-2-1.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large swiper-slide\"><img decoding=\"async\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/Portrait-iPad-Screen-3-1.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large swiper-slide\"><img decoding=\"async\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/Portrait-iPad-Screen-9.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<\/div>\r\n<div class=\"swiper-pagination\"><\/div>\r\n  <\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group final_delivery fullwidth_section has-white-color has-text-color has-background\" style=\"background-color:#1d1d1d\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">FINAL DELIVERY<\/h3>\n\n\n\n<p>Gravity Jack delivered a private app that was developed specifically for the Apple iPad that allowed Toyota representatives to equip the basketball game attendees with the ability to explore the new Rav4 and all if it\u2019s features using augmented reality.<\/p>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-11 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column ico_add_svg is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">The Goal<\/h5>\n\n\n\n<p>Celebrating the release of the sew Rav4 vehicle, the team at NCOMPASS wanted to create a marketing campaign that combined the newly formed partnership between Toyota and the BIG3 Basketball league into one unique experience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"53\" height=\"50\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/Web_Design_white-1.svg\" alt=\"\" class=\"wp-image-529\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column ico_add_svg is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Gravity Jack\u2019s Solution<\/h5>\n\n\n\n<p>With an actual Rav4 present at BIG3 games, Gravity Jack wanted to deliver an experience thaty encourgaed users to interact with the car and its features. In addition to engagement with the car, Gravity Jack wanted to deliver an experience that will leave attendees with a lasting impression.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"53\" height=\"50\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/Web_Design_white-1.svg\" alt=\"\" class=\"wp-image-529\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column ico_add_svg is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">The Result<\/h5>\n\n\n\n<p>To accomplish the client\u2019s goals for the project, Gravity Jack developed a series of AR experiences that allowed users to walk around the car and activate educational AR content. After the user explored all of the features via AR markers, the application presented the user with a mini basketball game that also leveraged augmented reality technology.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"53\" height=\"50\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/Web_Design_white-1.svg\" alt=\"\" class=\"wp-image-529\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SERVICES Augmented Reality Place digital experience within a real-world environment Mobile App Deliver dynamic content to customers in new and exciting ways Custom Software Code development specific to the project\u2019s needs 3D Development Realistic 3D artwork that can be viewed from any angle Game Development End-to-end gaming solutions that follow the latest trends and best <a href=\"https:\/\/www.gravityjack.com\/toyota-big3-ncompass\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Toyota Big<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":963,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-portfolio-item.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-962","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Toyota Big - Gravity Jack<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gravityjack.com\/toyota-big3-ncompass\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toyota Big - Gravity Jack\" \/>\n<meta property=\"og:description\" content=\"SERVICES Augmented Reality Place digital experience within a real-world environment Mobile App Deliver dynamic content to customers in new and exciting ways Custom Software Code development specific to the project\u2019s needs 3D Development Realistic 3D artwork that can be viewed from any angle Game Development End-to-end gaming solutions that follow the latest trends and best ... 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Toyota Big","og_url":"https:\/\/www.gravityjack.com\/toyota-big3-ncompass\/","og_site_name":"Gravity Jack","article_modified_time":"2024-01-18T15:43:12+00:00","og_image":[{"width":1440,"height":541,"url":"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/Desktop-Header-Background-1-scaled-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.gravityjack.com\/toyota-big3-ncompass\/","url":"https:\/\/www.gravityjack.com\/toyota-big3-ncompass\/","name":"Toyota Big - Gravity Jack","isPartOf":{"@id":"https:\/\/www.gravityjack.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gravityjack.com\/toyota-big3-ncompass\/#primaryimage"},"image":{"@id":"https:\/\/www.gravityjack.com\/toyota-big3-ncompass\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/Desktop-Header-Background-1-scaled-1.jpg","datePublished":"2023-11-01T13:38:31+00:00","dateModified":"2024-01-18T15:43:12+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gravityjack.com\/toyota-big3-ncompass\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gravityjack.com\/toyota-big3-ncompass\/#primaryimage","url":"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/Desktop-Header-Background-1-scaled-1.jpg","contentUrl":"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/Desktop-Header-Background-1-scaled-1.jpg","width":1440,"height":541},{"@type":"WebSite","@id":"https:\/\/www.gravityjack.com\/#website","url":"https:\/\/www.gravityjack.com\/","name":"Gravity Jack","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gravityjack.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.gravityjack.com\/wp-json\/wp\/v2\/pages\/962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gravityjack.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.gravityjack.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.gravityjack.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gravityjack.com\/wp-json\/wp\/v2\/comments?post=962"}],"version-history":[{"count":0,"href":"https:\/\/www.gravityjack.com\/wp-json\/wp\/v2\/pages\/962\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gravityjack.com\/wp-json\/wp\/v2\/media\/963"}],"wp:attachment":[{"href":"https:\/\/www.gravityjack.com\/wp-json\/wp\/v2\/media?parent=962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}