{"id":921,"date":"2023-10-31T09:21:39","date_gmt":"2023-10-31T09:21:39","guid":{"rendered":"https:\/\/www.gravityjack.com\/?page_id=921"},"modified":"2024-03-06T22:42:49","modified_gmt":"2024-03-06T22:42:49","slug":"prime-scan","status":"publish","type":"page","link":"https:\/\/www.gravityjack.com\/prime-scan\/","title":{"rendered":"Prime Scan"},"content":{"rendered":"\n
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CEREC PRIMESCAN AR EXPERIENCE<\/h1>\n<\/div>\n\n\n\n
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Wanting to create an unforgettable experience that showcases the latest advancements with the PrimeScan oral scanner at the Midwinter Meeting of the Chicago Dental Society, the marketing agency at Blakeslee approached Gravity Jack on behalf of their client, CEREC. To make this happen, Gravity Jack developed a mobile application capable of triggering three distinct experiences that place a realistic version of the PrimeScan machine in augmented reality space.<\/p>\n\n\n\n

At their booth, the CEREC team had three custom AR markers placed on the ground. From there, they would encourage tradeshow visitors to scan each of the markers using the PrimeScan app to unlock a 3D model of the machine and learn about it\u2019s features. Once scanned, the dynamic model comes to life using animations to highlight the technology, ease of use, and scalability of the PrimeScan. Users were also encouraged to take photos alongside the AR model and share them with other tradeshow visitors and post their experience to social media!<\/p>\n\n\n\n

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Client<\/h5>\n\n\n\n

Blakeslee<\/p>\n\n\n\n

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Platforms<\/h5>\n\n\n\n
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  • iOS App Development<\/li>\n\n\n\n
  • Android App Development<\/li>\n<\/ul>\n\n\n\n
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    SERVICES<\/h2>\n\n\n\n
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    Augmented Reality<\/h5>\n\n\n\n

    Place digital experiences within a real-world environment<\/p>\n\n\n\n

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    Mobile App<\/h5>\n\n\n\n

    Deliver dynamic content to customers in new and exciting ways<\/p>\n\n\n\n

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    3D Asset Optimization<\/h5>\n\n\n\n

    Adding details and optimizing existing 3D models for mobile use<\/p>\n\n\n\n

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    Custom Animations<\/h5>\n\n\n\n

    Movements and actions that bring 3D artwork to life<\/p>\n\n\n\n

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    Object Detection<\/h5>\n\n\n\n

    Ability to scan and recognize any real-world object<\/p>\n\n\n\n

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    Virtual Product Display<\/h5>\n\n\n\n

    Place a digital, true to size versions of your product anywhere<\/p>\n\n\n\n

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    THE GRAVITY JACK PROCESS<\/h2>\n\n\n\n

    Having previously worked with Gravity Jack, the team at Blakeslee was familiar with our development process. Together, we were able to equip CEREC with an experience unlike anyone else at the dental tradeshow.<\/p>\n<\/div><\/div>\n\n\n\n

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    TIMELINE STAGES<\/h3>\n\n\n\n
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    USER STORIES<\/h4>\n\n\n\n

    Puts us in the shoes of a potential user to make informed decisions about the functionality and flow of the project.<\/p>\n<\/div>\n\n\n\n

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    WIREFRAMES<\/h4>\n\n\n\n

    The blueprints of a project that put the design and development teams on the same page prior the development<\/p>\n<\/div>\n\n\n\n

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    UI\/UX DESIGN<\/h4>\n\n\n\n

    Integrating branding, style guides, and more to give the project cohesive look and feel<\/p>\n<\/div>\n\n\n\n

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    DEVELOPMENT<\/h4>\n\n\n\n

    Development begins with the architecture of the project with integration tests help verify that all software is written based on the project requirements<\/p>\n<\/div>\n\n\n\n

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    QUALITY ASSURANCE<\/h4>\n\n\n\n

    A test plan is created where the project is tested at each development milestone and again multiple times upon competition to ensure a seamless experience<\/p>\n<\/div>\n\n\n\n

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    LAUNCH<\/h4>\n\n\n\n

    Working alongside the client, a process is established to launch the project based on the intended audience. The code is then packaged up and provided to the client!<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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    PROJECT DEVELOPMENT<\/h3>\n\n\n\n

    The objective of of the project was to showcase and educate trade show visitors about the new PrimeScan machine. For this, Gravity Jack designed three custom markers which would trigger an augmented reality experience based on the core principles of the new machine. Each marker would place the PrimeScan machine in AR space, but would use different animations to highlight the different features associated with the core principles established by CEREC.<\/p>\n\n\n\n

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    1. Technology<\/strong>: Featured animation that showcased the speed and accuracy of the PrimeScan by having the 3D mesh of the mouth scan appear in 2D on the video monitor of the machine.<\/li>\n\n\n\n
    2. Experience<\/strong>: Highlighted the ease of use, ergonomics and portability of the pivoting video screen from the PrimeScan through animations of these parts moving in AR space.<\/li>\n\n\n\n
    3. Scalability<\/strong>: Incorporated a custom scene where 3D molecules with text highlighting the PrimeScan\u2019s floated around the machine.<\/li>\n<\/ol>\n\n\n\n

      In addition to a main menu, the app also featured a tutorial and analytics which tracked user\u2019s engagement with the experience.<\/p>\n\n\n\n

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