{"id":2883,"date":"2024-05-23T21:04:15","date_gmt":"2024-05-23T21:04:15","guid":{"rendered":"https:\/\/www.gravityjack.com\/?p=2883"},"modified":"2024-05-23T21:04:17","modified_gmt":"2024-05-23T21:04:17","slug":"how-to-use-augmented-reality-in-marketing","status":"publish","type":"post","link":"https:\/\/www.gravityjack.com\/news\/how-to-use-augmented-reality-in-marketing\/","title":{"rendered":"HOW TO USE AUGMENTED REALITY IN MARKETING"},"content":{"rendered":"
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We will be the first to admit it. Augmented reality (AR) was a novelty \u2013WAS being the imperative word here. The year was 2009, Gravity Jack was founded<\/a>, words like ‘chillaxin’ were all of the rage (boss, the bee’s knees, or bussin’ — depending on what generation you’re from), and Esquire put AR in the news by having Robert Downey Jr. come to life on their magazine’s cover<\/a>. Cool? Heck yes! But how many subscribers did Esquire gain because of the campaign? We’d venture to say not many.<\/p>\n\n\n\n

Fast forward to today, augmented reality has transcended novelty status to become a game-changer in the world of marketing through dynamic, innovative solutions. Augmented reality’s capabilities have evolved from compelling gimmicks with short-term impact to tangible ROI for brands willing to invest in emerging technology. In a digital era where attention spans are more fleeting than Taylor Swift’s VMA acceptance speech (another 2009 callback, you’re welcome) and consumer expectations are higher than ever, AR presents a unique opportunity for businesses to stand out from the crowd and create meaningful connections with their audience.<\/p>\n\n\n\n

PRODUCT VISUALIZATION<\/h4>\n\n\n\n

AR provides a unique bridge between online and in-store shopping experiences through product visualization. In the comfort of their homes, customers can now get a first-hand look at how a new couch looks in their living room or explore the features and functionality of a car in their driveway. These experiences cut out the guesswork in the decision-making process and enhance consumer confidence. Studies show that 71% of consumers would shop more often if they could use AR<\/a> to try out products, highlighting the immense potential of AR in enhancing the shopping experience and boosting sales.<\/p>\n\n\n\n

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