Logistical Problems<\/h4>\n\n\n\nTransporting Large Products<\/mark><\/h4>\n\n\n\nMany businesses, particularly industrial companies, often deal with large products. Showcasing these products on the showroom floor can be costly and challenging. This results in increased trade show expenses due to high transportation costs and the need for global travel.<\/p>\n\n\n
\n![\"Increase](\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2024\/02\/Cirtual-Augmented-Reality-Trade-Show-your-product-vs.-the-venue-size-1024x1024.png\")
<\/figure><\/div>\n\n\nCompanies are pursuing ar\/vr tools to save money on transportation lowering their CPE (cost per event). By turning their products into a<\/strong> VR\/AR<\/strong><\/a> experience, you can take your products anywhere in the world for no cost.<\/strong><\/p>\n\n\n\nSmall Products<\/mark><\/h4>\n\n\n\nFields like medicine rely on product demonstrations for things like grafts which sit in someone’s body. This makes presenting the product a challenge as you can\u2019t show what\u2019s happening inside of someone\u2019s body.\u00a0This is why medical companies turn their product into an educational tool. Visualizing what the product does inside of the body & increasing engagement with a fun experience<\/strong>.<\/p>\n\n\n\n<\/div>\n\n\n\n![\"Benefits](\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2024\/02\/AR-VR-at-Trade-Shows.png\")
<\/figure><\/div>\n\n\nINCREASING SALES WITH VIRTUAL & AUGMENTED REALITY AT TRADE SHOWS<\/h2>\n\n\n\nMORE ENGAGEMENT<\/h4>\n\n\n\n
There\u2019s nothing like an AR\/VR experience to drive tons of traffic to your booth. With people at your booth wearing headsets and playing on their phones\u2014 your engagement skyrockets. AR\/VR increases engagement by 200%<\/a> because it\u2019s such a unique & exclusive experience. For businesses looking to increase foot traffic to your booth at events, AR\/VR is the best way<\/em> to do this.<\/strong><\/p>\n\n\n\nMORE SALES & MORE LEADS<\/h4>\n\n\n\n
More traffic that leads to more demos leads to more sales. One of the beautiful things about AR\/VR is that you can easily track data like your user’s email for easy follow-up. AR\/VR works best when you pair it with a thoughtful sales process. <\/p>\n\n\n\n
<\/div>\n\n\n\nHOW BUSINESSES ARE USING VIRTUAL & AUGMENTED REALITY AT TRADE SHOWS<\/h2>\n\n\n\nMEDICAL<\/h4>\n\n\n\n
Dentsply Sirona uses Augmented Reality to create an educational experience for showroom traffic. By illustrating how their product solved common problems dentists face, they increased sales. Their AR experience rendered a fictitious mouth inside of their prime scan machine<\/em><\/a>. Attendees used their own hands to rotate the render of the mouth as if they were sitting beside a patient. Showing how their product fits into their existing workflow. By tailoring the experience to each attendee’s needs, they saw more success at events.<\/p>\n\n\n\n![\"\"](\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2024\/02\/AR-Experience-1-1024x322.jpg\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2024\/02\/AR-Experience-2-1024x322.jpg\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2024\/02\/AR-Experience-3-1024x322.jpg\")
<\/figure>\n\n\n\nINDUSTRIAL<\/h4>\n\n\n\n![\"\"](\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2024\/02\/Sumitomo-iPad.png\")
<\/figure><\/div>\n\n\nSumitomo creates large machinery<\/a> in many different industries. The issue is that it’s hard to move these things because they weigh over 10,000 pounds. So they chose an AR solution built for tablets.<\/p>\n\n\n\nThe Sumitomo AR App lets you look inside their huge products. Seeing how the product works & how it gets implemented in manufacturing workflows. Teaching customers about their products that they couldn’t lug with them to the trade show showed an ROI for events.<\/p>\n\n\n\n
ENTERTAINMENT<\/h4>\n\n\n\n
The United States Department of Defense created a VR app where users learn how to analyze field evidence to gain information on bad guys<\/a>. Trade show attendees put on a VR headset with a booth rep and get started. In this app, they’re placed in different scenarios where they gather forensic evidence. After gathering evidence, attendees identify a bad guy and get graded on this performance. They turned their training system into a game to show the value, attracting more people and giving them a memorable experience.<\/p>\n\n\n\n<\/div>\n\n\n\nIS AR\/VR RIGHT FOR YOUR BUSINESS<\/h2>\n\n\n\nWHAT YOU NEED TO KNOW ABOUT VIRTUAL & AUGMENTED REALITY FOR TRADE SHOWS<\/h4>\n\n\n\n
Many people get confused on the difference between ar & vr. Virtual Reality is an immersive experience transporting you to different digital landscapes. Virtual Reality requires a headset. Augmented Reality is a digital overlay on your surroundings.<\/p>\n\n\n
\n![\"\"](\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2024\/02\/AR-vs.-VR-1024x804.png\")
<\/figure><\/div>\n\n\nIS VIRTUAL REALITY RIGHT FOR MY BUSINESS<\/h4>\n\n\n\n
VR headsets are eye-catching at events & everyone wants to see what\u2019s happening inside of them. For this reason, they are attractive to many businesses. This doesn\u2019t mean they\u2019re always the right choice. If turning your product into a game or an immersive experience, Virtual Reality is the best option for you. Oftentimes, this is best for businesses highlighting their training capabilities. VR experiences allow for many more possibilities which is why it\u2019s the favorite among trade show attendees.<\/p>\n\n\n\n
IS AUGMENTED REALITY RIGHT FOR MY BUSINESS<\/h4>\n\n\n\n
AR is the go-to option for many businesses. It\u2019s more affordable to create & offers more flexibility. For businesses with products that you need to see inside of to help sell, Augmented Reality is right for you. Additionally, Augmented Reality is much more accessible to the average attendee. You can use Augmented Reality with just a phone, and there’s no need for a separate app. With webAR<\/a>, there\u2019s almost no friction to start your augmented reality experience. Meaning that you\u2019ll get much more engagement with attendees as all it takes to start is a QR code. If you want your prospects to interact with the real world, to save money, & visualize your product\u2014 Augmented Reality is right for you.<\/p>\n\n\n\n<\/div>\n\n\n\nWant to Dominate Your Next Trade Show?<\/mark><\/h3>\n\n\n\nDownload Our Free Trade Show Checklist<\/h3>\n\n\n\n
Everything you need to generate leads from trade shows. This is practical guidance that you can use no matter the budget. So here’s a quick checklist to hit at your next trade show.<\/p>\n\n\n\n
Many businesses, particularly industrial companies, often deal with large products. Showcasing these products on the showroom floor can be costly and challenging. This results in increased trade show expenses due to high transportation costs and the need for global travel.<\/p>\n\n\n
<\/figure><\/div>\n\n\nCompanies are pursuing ar\/vr tools to save money on transportation lowering their CPE (cost per event). By turning their products into a<\/strong> VR\/AR<\/strong><\/a> experience, you can take your products anywhere in the world for no cost.<\/strong><\/p>\n\n\n\n Fields like medicine rely on product demonstrations for things like grafts which sit in someone’s body. This makes presenting the product a challenge as you can\u2019t show what\u2019s happening inside of someone\u2019s body.\u00a0This is why medical companies turn their product into an educational tool. Visualizing what the product does inside of the body & increasing engagement with a fun experience<\/strong>.<\/p>\n\n\n\n There\u2019s nothing like an AR\/VR experience to drive tons of traffic to your booth. With people at your booth wearing headsets and playing on their phones\u2014 your engagement skyrockets. AR\/VR increases engagement by 200%<\/a> because it\u2019s such a unique & exclusive experience. For businesses looking to increase foot traffic to your booth at events, AR\/VR is the best way<\/em> to do this.<\/strong><\/p>\n\n\n\n More traffic that leads to more demos leads to more sales. One of the beautiful things about AR\/VR is that you can easily track data like your user’s email for easy follow-up. AR\/VR works best when you pair it with a thoughtful sales process. <\/p>\n\n\n\n Dentsply Sirona uses Augmented Reality to create an educational experience for showroom traffic. By illustrating how their product solved common problems dentists face, they increased sales. Their AR experience rendered a fictitious mouth inside of their prime scan machine<\/em><\/a>. Attendees used their own hands to rotate the render of the mouth as if they were sitting beside a patient. Showing how their product fits into their existing workflow. By tailoring the experience to each attendee’s needs, they saw more success at events.<\/p>\n\n\n\n Sumitomo creates large machinery<\/a> in many different industries. The issue is that it’s hard to move these things because they weigh over 10,000 pounds. So they chose an AR solution built for tablets.<\/p>\n\n\n\n The Sumitomo AR App lets you look inside their huge products. Seeing how the product works & how it gets implemented in manufacturing workflows. Teaching customers about their products that they couldn’t lug with them to the trade show showed an ROI for events.<\/p>\n\n\n\n The United States Department of Defense created a VR app where users learn how to analyze field evidence to gain information on bad guys<\/a>. Trade show attendees put on a VR headset with a booth rep and get started. In this app, they’re placed in different scenarios where they gather forensic evidence. After gathering evidence, attendees identify a bad guy and get graded on this performance. They turned their training system into a game to show the value, attracting more people and giving them a memorable experience.<\/p>\n\n\n\n Many people get confused on the difference between ar & vr. Virtual Reality is an immersive experience transporting you to different digital landscapes. Virtual Reality requires a headset. Augmented Reality is a digital overlay on your surroundings.<\/p>\n\n\n VR headsets are eye-catching at events & everyone wants to see what\u2019s happening inside of them. For this reason, they are attractive to many businesses. This doesn\u2019t mean they\u2019re always the right choice. If turning your product into a game or an immersive experience, Virtual Reality is the best option for you. Oftentimes, this is best for businesses highlighting their training capabilities. VR experiences allow for many more possibilities which is why it\u2019s the favorite among trade show attendees.<\/p>\n\n\n\n AR is the go-to option for many businesses. It\u2019s more affordable to create & offers more flexibility. For businesses with products that you need to see inside of to help sell, Augmented Reality is right for you. Additionally, Augmented Reality is much more accessible to the average attendee. You can use Augmented Reality with just a phone, and there’s no need for a separate app. With webAR<\/a>, there\u2019s almost no friction to start your augmented reality experience. Meaning that you\u2019ll get much more engagement with attendees as all it takes to start is a QR code. If you want your prospects to interact with the real world, to save money, & visualize your product\u2014 Augmented Reality is right for you.<\/p>\n\n\n\n Everything you need to generate leads from trade shows. This is practical guidance that you can use no matter the budget. So here’s a quick checklist to hit at your next trade show.<\/p>\n\n\n\nSmall Products<\/mark><\/h4>\n\n\n\n
<\/figure><\/div>\n\n\nINCREASING SALES WITH VIRTUAL & AUGMENTED REALITY AT TRADE SHOWS<\/h2>\n\n\n\n
MORE ENGAGEMENT<\/h4>\n\n\n\n
MORE SALES & MORE LEADS<\/h4>\n\n\n\n
HOW BUSINESSES ARE USING VIRTUAL & AUGMENTED REALITY AT TRADE SHOWS<\/h2>\n\n\n\n
MEDICAL<\/h4>\n\n\n\n
<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\nINDUSTRIAL<\/h4>\n\n\n
<\/figure><\/div>\n\n\nENTERTAINMENT<\/h4>\n\n\n\n
IS AR\/VR RIGHT FOR YOUR BUSINESS<\/h2>\n\n\n\n
WHAT YOU NEED TO KNOW ABOUT VIRTUAL & AUGMENTED REALITY FOR TRADE SHOWS<\/h4>\n\n\n\n
<\/figure><\/div>\n\n\nIS VIRTUAL REALITY RIGHT FOR MY BUSINESS<\/h4>\n\n\n\n
IS AUGMENTED REALITY RIGHT FOR MY BUSINESS<\/h4>\n\n\n\n
Want to Dominate Your Next Trade Show?<\/mark><\/h3>\n\n\n\n
Download Our Free Trade Show Checklist<\/h3>\n\n\n\n