- \n
- Generated more foot traffic<\/li>\n\n\n\n
- Increased engagement and quality leads<\/li>\n\n\n\n
- Eliminated the need to transport heavy equipment<\/li>\n\n\n\n
- Created a lasting impact<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\n
BACKGROUND & PROBLEM<\/h4>\n\n\n
\n![\"\"](\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2024\/02\/AR-At-Medical-Trade-Show-435x330.png\")
<\/figure><\/div>\n\n\nCEREC<\/a> is a company that designs complex tools<\/strong> that can carry a hefty price tag to assist dentists in gathering precise information about their patients. For example: a tool that scans the inside of your mouth to show every bridge, every crown, and every detail of your mouth to give you the best service possible.
CEREC has complicated products that require a thorough demonstration of use in order to get qualified prospects.<\/strong> They wanted to provide their trade show representatives an easier way to interact with prospects that didn\u2019t require a long introduction, an effortless way to demo their product<\/strong>, a method to draw foot traffic<\/strong> to their booth and leave prospects with an unforgettable experience<\/strong> that educates and leaves them top of mind for future prospects.
CEREC’s key issue is that they could not transport their product to trade shows or events where they could possibly demonstrate and gain quality leads and engagement.<\/p>\n\n\n\n<\/div>\n\n\n\n![\"\"](\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2024\/02\/CEREC-AR-Trade-Show-Experience-210x330.png\")
<\/figure><\/div>\n\n\nPROBLEMS WE NEEDED TO SOLVE<\/h4>\n\n\n\n
- \n
- Help CEREC stand out from the competition for sophisticated products & sophisticated buyers<\/li>\n\n\n\n
- Draw attention to their booth from anywhere in the trade show.<\/li>\n\n\n\n
- Demonstrate a device that requires a patient\/supplies\/cleanup<\/li>\n\n\n\n
- Being unable to travel with the device and needing a cost-effective solution<\/li>\n\n\n\n
- Leave a long-lasting impression & educated consumer<\/li>\n\n\n\n
- Streamline a complicated demo process<\/li>\n<\/ul>\n\n\n\n
THE HIGH-LEVEL SOLUTION<\/h4>\n\n\n\n
Help CEREC create a transportable experience that<\/em> draws traffic, educates, nurtures quality leads, and creates more sales at trade shows.<\/strong><\/p>\n\n\n\n
<\/div>\n\n\n\nOUR AUGMENTED REALITY SOLUTION: CREATING SOMETHING UNFORGETTABLE<\/em><\/h4>\n\n\n\n
Together, we were able to equip CEREC with an Augmented Reality experience unlike anyone else at the dental trade show.<\/p>\n\n\n\n
- \n
- User Research & Strategy<\/strong>: Understand their customers & how an Augmented Reality solution fits in their sales process<\/li>\n\n\n\n
- Wireframing<\/strong>: To ensure the design, development, & Cerec were aligned on the goal<\/li>\n\n\n\n
- UI\/UX Design<\/strong>: Creating a branded & easy to use experience is what helps drive sales and keep Cerec top of mind for their customers<\/li>\n\n\n\n
- Development<\/strong>: This is the nerd stuff we LOVE where our team built out this experience<\/li>\n\n\n\n
- Quality Assurance<\/strong>: Ensuring that each step of this process made sense to Cerec & adjusted in sections that needed feedback<\/li>\n\n\n\n
- LAUNCH!<\/strong>: We smoothly handed this off to Cerec for their employees to begin crushing it at their trade shows.<\/li>\n<\/ul>\n\n\n\n
<\/div>\n\n\n\nAR EXPERIENCES GRAVITY JACK CREATED<\/h4>\n\n\n\n
![\"Medical](\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2024\/02\/AR-Experience-1.jpg\")
<\/figure>\n\n\n\n![\"Medical](\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2024\/02\/AR-Experience-2.jpg\")
<\/figure>\n\n\n\n![\"AR](\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2024\/02\/AR-Experience-3.jpg\")
<\/figure>\n\n\n\n<\/div>\n\n\n\nWHAT CEREC GAINED OVER TIME<\/h4>\n\n\n\n
CEREC gained a memorable trade show experience that increased time spent with their brand, educated and engaged quality leads, and truly left a lasting impact.
In addition to their amazing AR experience, they also gained<\/p>\n\n\n\n- \n
- An app that captured follow-up information<\/strong> of qualified candidates resulting in more sales<\/strong><\/li>\n\n\n\n
- A versatile booth experience that saves money on transportation<\/strong> and can go anywhere in the world<\/li>\n\n\n\n
- A tool that does not require subject matter experts<\/strong> to be present at all locations<\/li>\n<\/ul>\n\n\n\n
<\/div>\n\n\n\nAR IS MORE THAN JUST A TOOL, IT’S ABOUT CREATING RESULTS!<\/h2>\n\n\n\n
<\/div>\n\n\n\nWant to see how Gravity Jack helped a manufacturing company overcome logistical impossibilities and create a selling experience that demonstrates all the nuances of high-ticket products with many complicated mechanisms? Check out<\/a> the work we did for Sumitomo!<\/p>\n\n\n\n
<\/div>\n\n\n\nIf your business relies on trade shows and struggles with:<\/strong><\/p>\n\n\n\n
- \n
- Competition stealing<\/strong> your customers away<\/li>\n\n\n\n
- Difficulty explaining<\/strong> your sophisticated(high ticket) product <\/em><\/li>\n\n\n\n
- Transporting <\/strong>your product (if it\u2019s even possible)<\/li>\n\n\n\n
- Strenuous, messy, or maybe even impossible to demonstrate<\/strong><\/li>\n\n\n\n
- Commanding a line out of the venue<\/li>\n\n\n\n
- Increasing time spent<\/strong> with prospects <\/li>\n\n\n\n
- Low sales<\/strong> from trade shows<\/li>\n<\/ul>\n\n\n\n
then… This is for you!<\/strong> Want to talk about how our team can make a meaningful impact at your next trade show? Drop us a line<\/a>! We’re ready to talk.<\/p>\n\n\n\n
- Difficulty explaining<\/strong> your sophisticated(high ticket) product <\/em><\/li>\n\n\n\n
- A versatile booth experience that saves money on transportation<\/strong> and can go anywhere in the world<\/li>\n\n\n\n
- Wireframing<\/strong>: To ensure the design, development, & Cerec were aligned on the goal<\/li>\n\n\n\n
- User Research & Strategy<\/strong>: Understand their customers & how an Augmented Reality solution fits in their sales process<\/li>\n\n\n\n