{"id":1947,"date":"2023-12-15T20:01:03","date_gmt":"2023-12-15T20:01:03","guid":{"rendered":"https:\/\/www.gravityjack.com\/?p=1947"},"modified":"2024-02-28T21:14:36","modified_gmt":"2024-02-28T21:14:36","slug":"ars-impact-on-trade-shows-a-manufacturing-case-study","status":"publish","type":"post","link":"https:\/\/www.gravityjack.com\/news\/ars-impact-on-trade-shows-a-manufacturing-case-study\/","title":{"rendered":"AR&#8217;s Impact On Trade Shows: A Manufacturing Case Study"},"content":{"rendered":"\n<p>The following is a case study of how augmented reality overcomes logistical impossibilities and creates a selling experience that demonstrates all the nuances of high-ticket products with many complicated mechanisms.<\/p>\n\n\n\n<h4> BACKGROUND &amp; PROBLEM<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"340\" height=\"255\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/12\/AR-Trade-show-manufacturing.png\" alt=\"\" class=\"wp-image-1949\"\/><\/figure><\/div>\n\n\n<p>Sumitomo is a diverse company that sells products or services related to: Metal Products, Transportation and Construction Systems, Infrastructure, Mineral Resources, Energy, and Chemicals and Electronics. A problem that relates to these industries is selling <strong>incredibly large tools that are logistically impossible to demonstrate anywhere other than the factory.<\/strong> This made selling at trade shows an incredible challenge, relying on old-school sales collateral.<\/p>\n\n\n\n<p>Problem: <strong>Logistically Impossible To Demo Their Product Resulting in Lower Sales<\/strong><\/p>\n\n\n\n<p>Sumitomo hosts many products that all hold the same problem: too big, too heavy, too difficult to transport, and can not show them off to potential buyers. Due to the in-depth engineering of their products, it was also valuable to show what goes into these ginormous machines to visualize incredible engineering. Creating sales material in a way that makes the product clear to the customer, an experience that stays in the client\u2019s mind, and drawing attention at <a href=\"https:\/\/www.gravityjack.com\/news\/augmented-reality-trade-show-experience\/\">trade shows<\/a> were a must for this project.<\/p>\n\n\n\n<h4>WE UNDERSTOOD THE ASSIGNMENT<\/h4>\n\n\n\n<p><a href=\"https:\/\/gravityjack.com\/portfolio\/sumitomo\/\">Help Sumitomo<\/a> create an unforgettable experience that <strong><em>draws traffic, educates leads, is easily transportable to anywhere in the world, and creates more sales.<\/em><\/strong><\/p>\n\n\n\n<h4>KEY PROBLEMS<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stand out from the competition for sophisticated products &amp; sophisticated buyers<\/li>\n\n\n\n<li>Draw attention from anywhere in the trade show.<\/li>\n\n\n\n<li>Demonstrate a device that requires large heavy motors<\/li>\n\n\n\n<li>Being unable to travel with the device and needing a cost-effective solution<\/li>\n\n\n\n<li>Leave a long-lasting impression &amp; educated consumer&nbsp;<\/li>\n\n\n\n<li>Streamline a complicated demo process<\/li>\n<\/ul>\n\n\n\n<h4>WHAT WE NEEDED TO DO<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>User Research &amp; Strategy &#8211; understand their customers, their industry &amp; how an Augmented Reality solution fits in their sales process.&nbsp;<\/li>\n\n\n\n<li>Wireframing &#8211; to ensure the design, development, &amp; Sumitomo were aligned on the goal&nbsp;<\/li>\n\n\n\n<li>UI\/UX Design &#8211; Creating a branded &amp; easy to use <em>experience<\/em> is what helps drive sales and keep Sumitomo top of mind for their customers<\/li>\n\n\n\n<li>Development &#8211; This is the nerd stuff where our team built out this experience&nbsp;<\/li>\n\n\n\n<li>Quality Assurance &#8211; Ensuring that each step of this process made sense to Cerec &amp; adjusted in sections that needed feedback&nbsp;<\/li>\n\n\n\n<li>LAUNCH! &#8211; We smoothly handed this off to Sumitomo for their employees to begin crushing it at their trade shows.<\/li>\n<\/ul>\n\n\n\n<h4>WHAT WE CREATED<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-medium\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/09\/Featured_Projects_Sumitomo-300x300.jpg\" alt=\"\" class=\"wp-image-386\" srcset=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/09\/Featured_Projects_Sumitomo-300x300.jpg 300w, https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/09\/Featured_Projects_Sumitomo-150x150.jpg 150w, https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/09\/Featured_Projects_Sumitomo.jpg 489w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>A mobile app that trade show attendees could easily have access to that shows their product in a real space \u2014 <strong>great seeing how these machines fit in their factories <\/strong>&nbsp;<\/li>\n\n\n\n<li>Detailing features by showing the inside of the machine, <strong>building value<\/strong> in the complex machinery <\/li>\n\n\n\n<li>Highlighting the <strong>benefits<\/strong> of the machines and what it adds to a company&#8217;s bottom line&nbsp;<\/li>\n\n\n\n<li>Capture lead information from clients for effective follow-up<\/li>\n\n\n\n<li>Allows existing clients to receive <strong>support<\/strong> within the mobile app, saving time on flying, troubleshooting, improving the client experience with tools that offer clear communication, &amp; helping Sumitomo employees support their clients.<\/li>\n\n\n\n<li>No set up, no clean up, no teardown, no travel fees, no hassle!<\/li>\n<\/ul>\n\n\n\n<h4>WHAT SUMITOMO RECEIVED<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-medium\"><img decoding=\"async\" width=\"300\" height=\"211\" src=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/Gravity-Jack-Sumitomo-Screenshot-1-300x211.png\" alt=\"\" class=\"wp-image-737\" srcset=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/Gravity-Jack-Sumitomo-Screenshot-1-300x211.png 300w, https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/Gravity-Jack-Sumitomo-Screenshot-1-500x352.png 500w, https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/10\/Gravity-Jack-Sumitomo-Screenshot-1.png 572w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>A memorable experience where attendees participated- <strong>increasing time spent <\/strong>with their product, <strong>educating<\/strong> the customer, &amp; leaving a <strong>lasting impression<\/strong><\/li>\n\n\n\n<li>An app that captured follow-up information of <strong>qualified candidates<\/strong> resulting in more sales&nbsp;<\/li>\n\n\n\n<li>A customer service &amp; sales application that can always be accessed<\/li>\n\n\n\n<li>A versatile booth experience that <strong>saves money<\/strong> on transportation and can go anywhere in the world&nbsp;<\/li>\n\n\n\n<li>A tool that doesn\u2019t require <strong>Subject Matter Experts<\/strong> to be present at all locations.<\/li>\n<\/ul>\n\n\n\n<p>And ultimately became\u2026 A dominant force at all <a href=\"https:\/\/us.sumitomodrive.com\/en-us\/tradeshows\" target=\"_blank\" rel=\"noreferrer noopener\">trade shows<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The following is a case study of how augmented reality overcomes logistical impossibilities and creates a selling experience that demonstrates all the nuances of high-ticket products with many complicated mechanisms. BACKGROUND &amp; PROBLEM Sumitomo is a diverse company that sells products or services related to: Metal Products, Transportation and Construction Systems, Infrastructure, Mineral Resources, Energy, <a href=\"https:\/\/www.gravityjack.com\/news\/ars-impact-on-trade-shows-a-manufacturing-case-study\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  AR&#8217;s Impact On Trade Shows: A Manufacturing Case Study<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":2457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9,3],"tags":[],"class_list":["post-1947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ar-news","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AR&#039;s Impact On Trade Shows: A Manufacturing Case Study - 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