{"id":1822,"date":"2010-07-28T09:41:06","date_gmt":"2010-07-28T09:41:06","guid":{"rendered":"https:\/\/www.gravityjack.com\/?p=1822"},"modified":"2023-12-05T09:43:10","modified_gmt":"2023-12-05T09:43:10","slug":"ipad-owners-are-elitists-according-to-study","status":"publish","type":"post","link":"https:\/\/www.gravityjack.com\/news\/ipad-owners-are-elitists-according-to-study\/","title":{"rendered":"iPad owners are elitists according to study"},"content":{"rendered":"
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So this study is really interesting considering I was in line to get the iPad on the first day. \ud83d\ude42 So does that mean I am a \u00e2\u20ac\u0153wealthy, well-educated, power-hungry, over-achieving, sophisticated, unkind and non-altruistic 30-50 year olds,\u00e2\u20ac\u009d <\/em>well maybe they got a few right
It\u00e2\u20ac\u2122s not exactly official, but should also surprise no one: According to a new study the psychological profile of iPad owners can be summed up as \u00e2\u20ac\u0153selfish elites\u00e2\u20ac\u009d while have-not critics are \u00e2\u20ac\u0153independent geeks.\u00e2\u20ac\u009d
Of course the \u00e2\u20ac\u0153haves\u00e2\u20ac\u009d would probably call the \u00e2\u20ac\u0153have nots\u00e2\u20ac\u009d \u00e2\u20ac\u0153cheap wannabes\u00e2\u20ac\u009d to which the \u00e2\u20ac\u0153have nots\u00e2\u20ac\u009d would retort: \u00e2\u20ac\u0153FANBOI!!\u00e2\u20ac\u009d
Which is why we should stick to the science.
Consumer research firm MyType conducted the study, in which opinions of 20,000 people were analyzed between March and May. The firm\u00e2\u20ac\u2122s conclusion was that iPad owners tend to be wealthy, sophisticated, highly educated and disproportionately interested in business and finance, while they scored terribly in the areas of altruism and kindness. In other words, \u00e2\u20ac\u0153selfish elites.\u00e2\u20ac\u009d
They are six times more likely to be \u00e2\u20ac\u0153wealthy, well-educated, power-hungry, over-achieving, sophisticated, unkind and non-altruistic 30-50 year olds,\u00e2\u20ac\u009d MyType\u00e2\u20ac\u2122s Tim Koelkebeck told Wired.com.
96 percent those most likely to criticize the iPad, on the other hand, don\u00e2\u20ac\u2122t even own one, although as geeks, they were slightly more likely to do so than the average population \u00e2\u20ac\u201d and far more likely to have an opinion about the device one way or the other (updated). This group tends to be \u00e2\u20ac\u0153self-directed young people who look down on conformity and are interested in videogames, computers, electronics, science and the internet,\u00e2\u20ac\u009d said Koelkebeck.
One might expect people with an interest in videogames, computers, electronics, science and the internet to be interested in a device that lets you play videogames, functions like a computer, is made of electronics, relies on science and connects to the internet, which suggests there would be a high convert rate if the \u00e2\u20ac\u0153have nots\u00e2\u20ac\u009d just went to an Apple Store for the afternoon.
Why does the iPad apparently appeal to self-centered workaholics who value \u00e2\u20ac\u0153power and achievement\u00e2\u20ac\u009d and tend not to be kind or to help others (iPad owners in the Wired.com ranks notwithstanding)? MyType speculates that one factor could be the device\u00e2\u20ac\u2122s high price tag, and because screen-bound workaholics are likely to want another screen with which to stay engaged. The urge to include another screen in one\u00e2\u20ac\u2122s life correlates strongly to seeing value in connecting to information in a new way, which is basically a nice way of saying what a lot of people were saying when the iPad was released: What do you need one for, really?
As to the critics-who-are-a-test-drive-away-from-being-fans, the study found that \u00e2\u20ac\u0153bashing the iPad is, in a way, an identity statement for independent geeks,\u00e2\u20ac\u009d wrote Koelkebeck.
\u00e2\u20ac\u0153As a mainstream, closed-platform device whose major claim to fame is ease of use and sex appeal, the iPad is everything that they are not.\u00e2\u20ac\u009d
Via Wired<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

So this study is really interesting considering I was in line to get the iPad on the first day. \ud83d\ude42 So does that mean I am a \u00e2\u20ac\u0153wealthy, well-educated, power-hungry, over-achieving, sophisticated, unkind and non-altruistic 30-50 year olds,\u00e2\u20ac\u009d well maybe they got a few rightIt\u00e2\u20ac\u2122s not exactly official, but should also surprise no one: According … iPad owners are elitists according to study<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":1506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\niPad owners are elitists according to study - Gravity Jack<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gravityjack.com\/news\/ipad-owners-are-elitists-according-to-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iPad owners are elitists according to study - 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