{"id":1817,"date":"2010-10-19T12:44:26","date_gmt":"2010-10-19T12:44:26","guid":{"rendered":"https:\/\/www.gravityjack.com\/?p=1817"},"modified":"2023-12-04T12:44:41","modified_gmt":"2023-12-04T12:44:41","slug":"virtual-goods-overtaking-ad-revenue","status":"publish","type":"post","link":"https:\/\/www.gravityjack.com\/news\/virtual-goods-overtaking-ad-revenue\/","title":{"rendered":"Virtual Goods overtaking Ad Revenue"},"content":{"rendered":"\n<p>Via <a href=\"http:\/\/venturebeat.com\/2010\/10\/14\/virtual-goods-sales-are-overtaking-ad-revenues-on-the-iphone\/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Venturebeat+%28VentureBeat%29\" target=\"_blank\" rel=\"noreferrer noopener\">VentureBeat<\/a><\/p>\n\n\n\n<p>Virtual goods are becoming pretty real on the iPhone. Revenue from the sale of virtual goods is now <a href=\"http:\/\/blog.flurry.com\/bid\/48418\/Madison-Avenue-and-the-Land-of-Make-Believe\">overtaking ad revenue on the iPhone<\/a>, according to analytics and monetization firm <a href=\"http:\/\/www.flurry.com\">Flurry<\/a>.<\/p>\n\n\n\n<p>Because a huge volume of the apps on the iPhone are free, many wags have assumed that ad revenues will dominate the platform. But Apple introduced in-app sales, a feature that allows users to buy virtual goods inside a game or app, a year ago. Now, in-app sales are overtaking ad revenues.<\/p>\n\n\n\n<p>Flurry\u00e2\u20ac\u2122s data is based on a sample of apps with 2.2 million daily active users on the iPhone. As you can see from the chart below, the majority of revenue from advertising occurs during the holiday season. But aside from December, virtual goods revenue is now dominant in every other month of the year. In September, about 80 percent of revenue generated by apps on the iPhone came from virtual goods.<\/p>\n\n\n\n<p>Flurry notes that Madison Avenue ad agencies ought to step up their efforts to put ads onto mobile platforms, since the low level of ad revenue suggests that big brands are missing out on an opportunity on the iPhone. Or, perhaps ad executives (like the fictional Don Draper, pictured, from the Mad Men show on TV) ought to start selling virtual goods instead.<\/p>\n\n\n\n<p>\u00e2\u20ac\u0153It\u00e2\u20ac\u2122s clear that virtual goods offer superior monetization opportunities for application makers, who are reaching large, engaged audiences,\u00e2\u20ac\u009d said Peter Farago, Flurry vice president of marketing.&nbsp; \u00e2\u20ac\u0153We are working with top agencies to help them harness the sheer demand consumers have for virtual goods to deliver more powerful campaigns for the brands they represent.\u00e2\u20ac\u009d<\/p>\n\n\n\n<p>Over the next two years, Flurry expects to see growth in both virtual goods and ad revenue from social games on mobile platforms. Earlier this week, <a href=\"http:\/\/venturebeat.com\/2010\/10\/11\/iphone-apps-have-become-more-popular-than-major-tv-shows-and-sports-broadcasts\/\">Flurry noted that the audience for iPhone apps is starting to exceed the audience for major TV shows<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Via VentureBeat Virtual goods are becoming pretty real on the iPhone. Revenue from the sale of virtual goods is now overtaking ad revenue on the iPhone, according to analytics and monetization firm Flurry. Because a huge volume of the apps on the iPhone are free, many wags have assumed that ad revenues will dominate the <a href=\"https:\/\/www.gravityjack.com\/news\/virtual-goods-overtaking-ad-revenue\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Virtual Goods overtaking Ad Revenue<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":1506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Virtual Goods overtaking Ad Revenue - Gravity Jack<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gravityjack.com\/news\/virtual-goods-overtaking-ad-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virtual Goods overtaking Ad Revenue - Gravity Jack\" \/>\n<meta property=\"og:description\" content=\"Via VentureBeat Virtual goods are becoming pretty real on the iPhone. Revenue from the sale of virtual goods is now overtaking ad revenue on the iPhone, according to analytics and monetization firm Flurry. Because a huge volume of the apps on the iPhone are free, many wags have assumed that ad revenues will dominate the ... Virtual Goods overtaking Ad Revenue\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gravityjack.com\/news\/virtual-goods-overtaking-ad-revenue\/\" \/>\n<meta property=\"og:site_name\" content=\"Gravity Jack\" \/>\n<meta property=\"article:published_time\" content=\"2010-10-19T12:44:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-04T12:44:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/gj_news_nophoto_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"344\" \/>\n\t<meta property=\"og:image:height\" content=\"194\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gravity Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gravity Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gravityjack.com\/news\/virtual-goods-overtaking-ad-revenue\/\",\"url\":\"https:\/\/www.gravityjack.com\/news\/virtual-goods-overtaking-ad-revenue\/\",\"name\":\"Virtual Goods overtaking Ad Revenue - Gravity Jack\",\"isPartOf\":{\"@id\":\"https:\/\/www.gravityjack.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.gravityjack.com\/news\/virtual-goods-overtaking-ad-revenue\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.gravityjack.com\/news\/virtual-goods-overtaking-ad-revenue\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/gj_news_nophoto_.jpg\",\"datePublished\":\"2010-10-19T12:44:26+00:00\",\"dateModified\":\"2023-12-04T12:44:41+00:00\",\"author\":{\"@id\":\"https:\/\/www.gravityjack.com\/#\/schema\/person\/63c79a7e30c630a69e6e003ef7476fcc\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.gravityjack.com\/news\/virtual-goods-overtaking-ad-revenue\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gravityjack.com\/news\/virtual-goods-overtaking-ad-revenue\/#primaryimage\",\"url\":\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/gj_news_nophoto_.jpg\",\"contentUrl\":\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/gj_news_nophoto_.jpg\",\"width\":344,\"height\":194,\"caption\":\"Gravity Jack In the Press\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gravityjack.com\/#website\",\"url\":\"https:\/\/www.gravityjack.com\/\",\"name\":\"Gravity Jack\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gravityjack.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.gravityjack.com\/#\/schema\/person\/63c79a7e30c630a69e6e003ef7476fcc\",\"name\":\"Gravity Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gravityjack.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/aa3d42e00068a5cdefa39bab3155196c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/aa3d42e00068a5cdefa39bab3155196c?s=96&d=mm&r=g\",\"caption\":\"Gravity Admin\"},\"url\":\"https:\/\/www.gravityjack.com\/author\/gjmagravityjack-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Virtual Goods overtaking Ad Revenue - Gravity Jack","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gravityjack.com\/news\/virtual-goods-overtaking-ad-revenue\/","og_locale":"en_US","og_type":"article","og_title":"Virtual Goods overtaking Ad Revenue - Gravity Jack","og_description":"Via VentureBeat Virtual goods are becoming pretty real on the iPhone. Revenue from the sale of virtual goods is now overtaking ad revenue on the iPhone, according to analytics and monetization firm Flurry. Because a huge volume of the apps on the iPhone are free, many wags have assumed that ad revenues will dominate the ... Virtual Goods overtaking Ad Revenue","og_url":"https:\/\/www.gravityjack.com\/news\/virtual-goods-overtaking-ad-revenue\/","og_site_name":"Gravity Jack","article_published_time":"2010-10-19T12:44:26+00:00","article_modified_time":"2023-12-04T12:44:41+00:00","og_image":[{"width":344,"height":194,"url":"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/gj_news_nophoto_.jpg","type":"image\/jpeg"}],"author":"Gravity Admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Gravity Admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.gravityjack.com\/news\/virtual-goods-overtaking-ad-revenue\/","url":"https:\/\/www.gravityjack.com\/news\/virtual-goods-overtaking-ad-revenue\/","name":"Virtual Goods overtaking Ad Revenue - Gravity Jack","isPartOf":{"@id":"https:\/\/www.gravityjack.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gravityjack.com\/news\/virtual-goods-overtaking-ad-revenue\/#primaryimage"},"image":{"@id":"https:\/\/www.gravityjack.com\/news\/virtual-goods-overtaking-ad-revenue\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/gj_news_nophoto_.jpg","datePublished":"2010-10-19T12:44:26+00:00","dateModified":"2023-12-04T12:44:41+00:00","author":{"@id":"https:\/\/www.gravityjack.com\/#\/schema\/person\/63c79a7e30c630a69e6e003ef7476fcc"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gravityjack.com\/news\/virtual-goods-overtaking-ad-revenue\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gravityjack.com\/news\/virtual-goods-overtaking-ad-revenue\/#primaryimage","url":"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/gj_news_nophoto_.jpg","contentUrl":"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/gj_news_nophoto_.jpg","width":344,"height":194,"caption":"Gravity Jack In the Press"},{"@type":"WebSite","@id":"https:\/\/www.gravityjack.com\/#website","url":"https:\/\/www.gravityjack.com\/","name":"Gravity Jack","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gravityjack.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.gravityjack.com\/#\/schema\/person\/63c79a7e30c630a69e6e003ef7476fcc","name":"Gravity Admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gravityjack.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/aa3d42e00068a5cdefa39bab3155196c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa3d42e00068a5cdefa39bab3155196c?s=96&d=mm&r=g","caption":"Gravity Admin"},"url":"https:\/\/www.gravityjack.com\/author\/gjmagravityjack-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gravityjack.com\/wp-json\/wp\/v2\/posts\/1817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gravityjack.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gravityjack.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gravityjack.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gravityjack.com\/wp-json\/wp\/v2\/comments?post=1817"}],"version-history":[{"count":0,"href":"https:\/\/www.gravityjack.com\/wp-json\/wp\/v2\/posts\/1817\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gravityjack.com\/wp-json\/wp\/v2\/media\/1506"}],"wp:attachment":[{"href":"https:\/\/www.gravityjack.com\/wp-json\/wp\/v2\/media?parent=1817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gravityjack.com\/wp-json\/wp\/v2\/categories?post=1817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gravityjack.com\/wp-json\/wp\/v2\/tags?post=1817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}