{"id":1691,"date":"2014-02-14T15:44:21","date_gmt":"2014-02-14T15:44:21","guid":{"rendered":"https:\/\/www.gravityjack.com\/?p=1691"},"modified":"2023-12-01T15:44:48","modified_gmt":"2023-12-01T15:44:48","slug":"how-marketing-agencies-augmented-reality-increase-brand-engagement","status":"publish","type":"post","link":"https:\/\/www.gravityjack.com\/news\/how-marketing-agencies-augmented-reality-increase-brand-engagement\/","title":{"rendered":"How Marketing Agencies Are Using Augmented Reality to Increase Brand Engagement"},"content":{"rendered":"\n<p>Well, it&#8217;s no secret: The world of marketing and advertising is changing. Chances are, if you&#8217;re reading this post, you&#8217;ve experienced the changes firsthand. Technology, mobile and interactive marketing are becoming the status quo, while consumers are becoming more and more saturated. Some of the world\u2019s biggest brands are turning to Augmented Reality (AR) to make the trends work for them.<\/p>\n\n\n\n<p>Augmented Reality allows everyday marketing materials (print, digital, multimedia, and even GPS locations) to be infused with highly interactive multimedia experiences like videos, 3D models of products and characters, and even infused with extremely detailed analytics and content targeting. It is a technology that has already resulted in some of the marketing world\u2019s most staggering and unprecedented engagement and return on investment (ROI).<\/p>\n\n\n\n<p>As the first American agency, providing this tech to some of the world&#8217;s biggest brands (Coca-Cola, TaylorMade, Live Nation, Boeing and more!), we&#8217;ve compiled a short presentation to help marketers everywhere understand just a very high-level part of what makes this technology great!<\/p>\n\n\n\n<p>See more of our detailed, custom solutions for brands <a href=\"https:\/\/gravityjack.com\/portfolio\" target=\"_blank\" rel=\"noreferrer noopener\">in our portfolio<\/a>!<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.slideshare.net\/gravityjack\/how-marketing-agencies-are-using-augmented-reality-to-increase-engagement\" target=\"_blank\" rel=\"noreferrer noopener\">How Marketing Agencies are Using Augmented Reality to Increase Engagement and ROI<\/a><\/strong> from <strong><a href=\"http:\/\/www.slideshare.net\/gravityjack\" target=\"_blank\" rel=\"noreferrer noopener\">Gravity Jack, Inc.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Well, it&#8217;s no secret: The world of marketing and advertising is changing. Chances are, if you&#8217;re reading this post, you&#8217;ve experienced the changes firsthand. Technology, mobile and interactive marketing are becoming the status quo, while consumers are becoming more and more saturated. Some of the world\u2019s biggest brands are turning to Augmented Reality (AR) to <a href=\"https:\/\/www.gravityjack.com\/news\/how-marketing-agencies-augmented-reality-increase-brand-engagement\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  How Marketing Agencies Are Using Augmented Reality to Increase Brand Engagement<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":1506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Marketing Agencies Are Using Augmented Reality to Increase Brand Engagement<\/title>\n<meta name=\"description\" content=\"Technology, mobile and interactive marketing are becoming the status quo. Some of the world\u2019s biggest brands are turning to Augmented Reality (AR) to make the trends work for them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gravityjack.com\/news\/how-marketing-agencies-augmented-reality-increase-brand-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Marketing Agencies Are Using Augmented Reality to Increase Brand Engagement\" \/>\n<meta property=\"og:description\" content=\"Technology, mobile and interactive marketing are becoming the status quo. Some of the world\u2019s biggest brands are turning to Augmented Reality (AR) to make the trends work for them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gravityjack.com\/news\/how-marketing-agencies-augmented-reality-increase-brand-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Gravity Jack\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-14T15:44:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-01T15:44:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/gj_news_nophoto_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"344\" \/>\n\t<meta property=\"og:image:height\" content=\"194\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gravity Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gravity Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gravityjack.com\/news\/how-marketing-agencies-augmented-reality-increase-brand-engagement\/\",\"url\":\"https:\/\/www.gravityjack.com\/news\/how-marketing-agencies-augmented-reality-increase-brand-engagement\/\",\"name\":\"How Marketing Agencies Are Using Augmented Reality to Increase Brand Engagement\",\"isPartOf\":{\"@id\":\"https:\/\/www.gravityjack.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.gravityjack.com\/news\/how-marketing-agencies-augmented-reality-increase-brand-engagement\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.gravityjack.com\/news\/how-marketing-agencies-augmented-reality-increase-brand-engagement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gravityjack.com\/wp-content\/uploads\/2023\/11\/gj_news_nophoto_.jpg\",\"datePublished\":\"2014-02-14T15:44:21+00:00\",\"dateModified\":\"2023-12-01T15:44:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.gravityjack.com\/#\/schema\/person\/63c79a7e30c630a69e6e003ef7476fcc\"},\"description\":\"Technology, mobile and interactive marketing are becoming the status quo. 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