{"id":1282,"date":"2016-07-13T11:04:45","date_gmt":"2016-07-13T11:04:45","guid":{"rendered":"https:\/\/www.gravityjack.com\/?p=1282"},"modified":"2023-11-29T12:04:57","modified_gmt":"2023-11-29T12:04:57","slug":"pokemon-go-augmented-reality-mainstream","status":"publish","type":"post","link":"https:\/\/www.gravityjack.com\/news\/pokemon-go-augmented-reality-mainstream\/","title":{"rendered":"The Pokemon Go Game Just Made Augmented Reality Technology Mainstream"},"content":{"rendered":"\n
The popular game has changed your life, whether you play it or not.<\/em><\/h5>\n\n\n\n

Pokemon Go<\/a>, the jaw-droppingly popular mobile game, featuring augmented reality technology and GPS exploration, has officially taken numerous countries by storm. With additional releases about to go live around the world, this is just the beginning.<\/p>\n\n\n\n

According to SimilarWeb<\/a>, as of July 8th, users were spending more time using the app than WhatsApp, Instagram, Snapchat and Facebook\u2019s Messenger. Since then, it\u2019s also managed to overtake Twitter and even usage of the Facebook app itself. You read that right. People are spending more time hunting for augmented reality Pokemon on their phones than they are<\/em> on Facebook.<\/em><\/p>\n\n\n\n

Now days, it\u2019s rare (to say the least) for any app to, in just one week, eclipse one of these household names \u2014 let alone the entire \u2018dream team\u2019 of mobile apps all at once.<\/p>\n\n\n\n

So, what the heck is going on?<\/p>\n\n\n\n

To put it frankly: The release of Pokemon Go has completely redefined, for many, the ways in which we experience and engage with the world around us. It\u2019s all thanks to an incredibly powerful technology called augmented reality.<\/p>\n\n\n\n

For years, teams like Gravity Jack have been watching, developing and leading the charge on the growth of augmented reality (often, referred to as just \u2018AR\u2019). AR, along with its sister technology, Virtual Reality (VR), has long been anticipated as the tech that will majorly revolutionize the way that digital content is found, engaged with and experienced. As digital screens and wearable technology become more prevalent, the seamless interaction that these devices are able to have with the real world becomes increasingly important.<\/p>\n\n\n\n

The solution? Augmented Reality \u2014 and Pokemon Go just lit the fuse.<\/p>\n\n\n\n

What is Augmented Reality?<\/h5>\n\n\n
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Augmented reality is a technology that allows for the display of digital content within the real world. Right now, it\u2019s most commonly triggered using a computer that is equipped with a camera (like a smartphone), but AR is widely anticipated to become a cornerstone of the growing \u2018wearables\u2019 industry.<\/p>\n\n\n\n

This may all seem a bit \u2018technical,\u2019 but it\u2019s really quite simple:<\/p>\n\n\n\n

When you\u2019re playing Pokemon Go, the Pokemon characters are digital (not real, computerized 3D). Your smartphone\u2019s camera is showing you a live view of the real world, with these digital characters integrated into it. It\u2019s like they\u2019re really there. That\u2019s it! Digital stuff playing nice with the real world around you = Augmented Reality.<\/p>\n\n\n\n

Whether you play it or not, Pokemon Go has changed the rest of your life.<\/h5>\n\n\n\n

While AR has been a buzzword for years with industrial companies, marketing teams, developers and technology enthusiasts, there has always been a need for one major breakthrough \u2014 a frictionless use case, bridging the early adopters of the technology with the masses. Once found, it would create a general public understanding for the technology\u2019s capabilities, providing an opportunity for open conversation and a realization for other possible uses.<\/p>\n\n\n\n

In order to understand AR, the masses needed a simple way to \u2018dip their toes\u2019 in the waters and experience how it works for themselves. Pokemon Go has provided the perfect, widespread (to say the least) opportunity for this, and it\u2019s proving what we\u2019ve always anticipated \u2014 people love AR!<\/p>\n\n\n\n

There is always a curve when it comes to the \u2018adoption\u2019 of new technology. People must learn about it, understand how it works, become comfortable with it and, ultimately, decide \u2018Hey, this is better than the way I\u2019ve done things before.\u2019 It\u2019s a curve that every single piece of technology available today has had to go through \u2014 from the printing press, to the microwave, to the personal computer, smartphones and smartwatches.<\/p>\n\n\n\n

The first major use of the microwave was for astronauts, but it soon after became a household staple. The most widespread initial use of augmented reality was for a Pokemon game\u2026but the opportunities for expansion are truly endless.<\/p>\n\n\n\n

It\u2019s revolutionizing the way we interact with the world.<\/h5>\n\n\n\n

Whether it\u2019s the ability to capture a photo with your favorite cuddly Pokemon or digital callouts showing the latest and greatest features of an automobile\u2019s interior, augmented reality offers a very real solution for the future of marketing, industrial efficiency, education and nearly every other vertical imaginable.<\/p>\n\n\n\n

Here are just a few examples that our team is making possible today:<\/p>\n\n\n

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