\nWe tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.<\/p>\n<\/blockquote>\n\n\n\n
This couldn\u2019t be more true for AR. When new technologies come to the forefront (especially ones with such promise to move our daily experience of life forward), it\u2019s human nature for us to get really excited. We see the possibility and go all \u2018Jetsons,\u2019 imagining life with foil jumpsuits and alien disco clubs. Quality technology takes time, not just to develop but to understand and merge into our lifestyles and expectations. We tend to be creatures of habit and changing our workflows, our anticipations for the capabilities and features around us has a learning curve.<\/p>\n\n\n\n
That\u2019s ok.<\/p>\n\n\n\n
As soon as mobile hardware got to the point of supporting basic AR use cases, teams taking the infant steps of AR (*cough* Gravity Jack included *cough*) got excited \u2014 and rightfully so! We partnered with other visionary teams, like TaylorMade Golf, Live Nation Entertainment and many others, creating incredibly unique and immersive digital marketing campaigns.<\/p>\n\n\n\n
That\u2019s all great \u2014 as it slowly but surely helps to expose the general public to this new technology and its powerful capabilities. Just as Amara anticipated, as the months and years move forward, the inorganic excitement tends to slow and the organic reality comes to fruition.<\/p>\n\n\n\n
It\u2019s at this point, where technology\u2019s role in society begins to genuinely formalize.<\/p>\n\n\n\n
So What\u2019s Happening To AR?<\/h5>\n\n\n\n
As Amara\u2019s Law predicts, AR is in the middle of a new surge, growing into the foundational elements of our society. One that, frankly, has a lot more eyes and backing than the first. The world\u2019s most trusted leaders in technology are unapologetic about the impact it will have on our daily lives. Acquisitions of AR providers, platforms and technology are happening seemingly weekly, as Apple, Microsoft and others all stake their claims. Technological visionaries, previously hesitant to put their chips on AR, are calling it out.<\/p>\n\n\n\n
\nI regard [augmented reality] as a big idea like the smartphone. The smartphone is for everyone, we don\u2019t have to think the iPhone is about a certain demographic, or country or vertical market: it\u2019s for everyone. I think AR is that big, it\u2019s huge. I get excited because of the things that could be done that could improve a lot of lives.
\u2014 Tim Cook, CEO Apple<\/p>\n<\/blockquote>\n\n\n\nSimply put, we\u2019re moving from the short-term hype, into the long-term investment, adoption and true understanding for AR technology that Amara\u2019s Law predicts. It\u2019s an exciting time \u2014 arguably more-so than the previous, early excitement.<\/p>\n\n\n\n
The Augmented Reality: Industrial, Education, Maintenance & Defense<\/h5>\n\n\n\n
Augmented reality is far more than virtual games or overlaying 3D models on top of ugly, proprietary and unscalable cousins of the QR-code.<\/p>\n\n\n\n
It\u2019s an entirely new, seamless experience for digesting content. It will impact nearly every industry across the world. Sound like the same hype from Amara\u2019s Law? There\u2019s one important distinction:<\/p>\n\n\n\n
It ain\u2019t dreams. It actually exists\u2026and is now officially anticipated to be worth $90 billion by 2020.<\/p>\n\n\n\n
The following mind-blowing, exciting and totally valid use cases for AR aren\u2019t just hopes and dreams. Each one is possible today:<\/p>\n\n\n\n
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- Equipping industrial maintenance teams<\/strong> with tablets or helmet visors which can detect intricate details of a massive turbine. It calls out former maintenance information, schedules and elements that require (or are due for) attention. It can detect pieces that are out of place, or possible broken parts and efficiently alert and prioritize the proper attention.<\/li>\n<\/ul>\n\n\n\n
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- Medical students<\/strong> who are able to learn by seeing the body come (even more) alive in front of them. Mannequins, previously static pieces of rubber and plastic, appear with step by step callouts, animated instructions for procedures and real world training experiences. Each student, provided with the ability to move the education that they will someday soon use for healing, from the pages of books and theoretical understanding, to their hands \u2014 learning by doing, without the fear or consequences of failure.<\/li>\n<\/ul>\n\n\n\n
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- Support for a military serviceman or women<\/strong> out in the field, with an AC unit that has gone down. Rather than spending hundreds of thousands of dollars to fly someone into the protected zone for repairs, any of the already-present men or women can pick up a provisioned tablet and be walked, step-by-step, though the simple repair. Each step is verified for successful completion, checked for errors automatically before moving forward to the next.<\/li>\n<\/ul>\n\n\n\n
This is no longer hype. While it is still being absorbed steadily into the world that we see on a daily basis, it\u2019s happening daily. Most importantly, it\u2019s happening at an organic level, thanks to platforms like Gravity Jack\u2019s Adroit<\/a> technology \u2014 which is capable of using a simple webcam or smartphone to instantly detect the 6 degrees of freedom pose<\/a> for any real world object\u2026from screws to skyscrapers.<\/p>\n\n\n
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AR: Saving Errors, Time, Money \u2014 And Lives<\/h5>\n\n\n\n
Augmented Reality is helping entire industries reduce risk of error, while saving time, money and \u2014 in some cases, lives. Amara\u2019s law is a reality of human nature and our interaction with technology. Recognizing it and ensuring that we contribute actively to the organic education, understanding and adoption of new technologies is the responsibility of teams like Gravity Jack.<\/p>\n\n\n\n
We\u2019re proud to be an American leader in AR technology. Should you have any questions about how augmented reality can help optimize your industry, feel free to contact us<\/a>, or review our on-going blog series for AR in a wide range of targeted industries!<\/p>\n\n\n\n
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