Hey, Ad Age: Not Only Will Brands Pay for Augmented Reality…They Are, Right Now!
On Friday, our friends at Ad Age, released an article called, “HP’s Autonomy Gave Away Augmented Reality Tech to Brands: But Will Brands Pay Once Autonomy Starts Charging?“ The article outlines how Autonomy (The ones who own Aurasma) managed to take a great opportunity, after becoming a fairly well-known name in augmented reality, and shoot … Hey, Ad Age: Not Only Will Brands Pay for Augmented Reality…They Are, Right Now!