Augmented Reality

AR vs VR – Who Will Win The Race Between Augmented & Virtual Reality?

Earlier this week Mark Rosner wrote an article for VentureBeat titled, Why AR Will Be Bigger Than VR. He opens the piece by conceding the fact that when VR is done right, it’s an incredibly compelling experience with enormous upside. As an agency that creates custom virtual reality experiences, we couldn’t agree more. There is very AR vs VR – Who Will Win The Race Between Augmented & Virtual Reality?

The Pokemon Go Game Just Made Augmented Reality Technology Mainstream

The popular game has changed your life, whether you play it or not. Pokemon Go, the jaw-droppingly popular mobile game, featuring augmented reality technology and GPS exploration, has officially taken numerous countries by storm. With additional releases about to go live around the world, this is just the beginning. According to SimilarWeb, as of July The Pokemon Go Game Just Made Augmented Reality Technology Mainstream

Case Study | Sumitomo Revolutionizes The Product Experience Using Augmented Reality Virtual Product Display

Gravity Jack In the Press

About Sumitomo & The Need Sumitomo Drive Technologies, a leading provider of high-quality transmission products, gearboxes, gearmotors and services came to Gravity Jack seeking an innovative, revolutionary way to share the new Cyclo® BBB product line. With a heavy, large and complex product, Sumitomo saw room for improvement in the way that consumers were able Case Study | Sumitomo Revolutionizes The Product Experience Using Augmented Reality Virtual Product Display

Sumitomo Machinery Corporation of America Teams With Gravity Jack Augmented Reality to Bring Revolutionary New Virtual Product Experience for iPad

Gravity Jack In the Press

LIBERTY LAKE, Wash., July 17, 2013 — In an announcement today, Sumitomo Machinery Corporation of America (SMA), U.S. headquarters for Sumitomo Drive Technologies, has introduced the PT Experience Cyclo® Bevel BuddyBox®. The new Augmented Reality (AR) mobile app, available exclusively for the Apple iPad, offers three main functions: a customizable AR experience for both Cyclo® Sumitomo Machinery Corporation of America Teams With Gravity Jack Augmented Reality to Bring Revolutionary New Virtual Product Experience for iPad